Someone at Google has probably already coined this term, but Googiverse is the only term I can think of for Google's insane expansion/proliferation into all aspects of the internet. Everytime i think of some information or service i need, i find that google has already built it, has it online, & is offering it for free.
Either they will be the internet soon, or they will go bust trying. I wonder which it will be? I'd be interested in your thoughts, since you are reading this.
I think they have "got it" in terms of the internet, collaborative models, and ethics - the 21st century business.
